While a content marketing agency focuses on creating content, the nature and purpose of that content may change from client to client. Some clients primarily want to increase their customers via traditional advertising, whereas others want content that integrates with their sales funnel and improves the process of gathering leads. Still other clients may want help developing their unique brand and creating a social media presence in which their target demographic may engage with that brand.
You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your content marketing agency.
What are the costs involved in opening a content marketing agency?
The costs of opening a content marketing agency can be relatively small if you are willing and able to wear the many different hats of your business. For instance, if you are able to write content, shoot video, and share and manage social media accounts, then you can be the one-stop-shop for clients and can ultimately work from home. If you choose to lease an office space, then you may be paying between $1000 a month to $6000 a month depending on office size and location. It may take between $10,000 and $20,000 to purchase furniture and decorate office space to your tastes and to buy any equipment (such as computers, phones, modern projection equipment, and at least one professional video camera). It may be worth investing $1000 to $2000 in traditional advertisement for your business (newspaper and radio advertisements, for instance), but you should take the time to set up a web page with samples of content and create a social media presence. Ultimately, the latter two will bring in more clients than traditional advertising.
What are the ongoing expenses for a content marketing agency?
Your ongoing expenses will vary depending on whether you are working from home or from within a separate office space. If you are working from home, then things like your utilities and office space are built into the bills you already pay. If this is the case, then your ongoing expenses should be less than $500 a month for things like web hosting, software acquisition, and traditional advertising. If you are leasing an office space, then you will be paying between $1000-$6000 per month (depending on office space and location) and less than $1000 a month for utilities, phone, and internet. You will also be paying the salaries of your team members.
Who is the target market?
Part of owning a content marketing agency is that you will work with a wide variety of clients, from individuals with small projects to major corporations. The primary characteristic of your best clients is simply that they keep open, frequent, and honest communication with you. As a content provider, you must deliver what the client wants, so clients that are upfront about their needs and open to feedback and critique will make things easier for you.