Improve the conditioning and overall well-being of your clients with Jazzercise, a franchised cardio and strength exercise program highlighting dance as a workout.
Learn how to start your own Jazzercise Studio and whether it is the right fit for you.
You have found the perfect business idea, and now you are ready to take the next step. There is more to starting a business than just registering it with the state. We have put together this simple guide to starting your Jazzercise Studio. These steps will ensure that your new business is well planned out.
Plan your Business
A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:
What are the startup and ongoing costs?
Who is your target market?
How long it will take you to break even?
What will you name your business?
Luckily we have done a lot of this research for you.
What are the costs involved in opening a Jazzercise Studio?
Jazzercise is only available as a business through franchising. The organization offers two routes to business operation. One is as an associate instructor for a cost of about $3,000. To fully go into business for yourself, and operate your own Jazzercise center, you must become a franchise owner/instructor. This will cost you between $9,000 and about $38,000, plus 20 percent of your business’s gross revenue.
The franchise fee covers such necessities as general liability insurance, your sound system and music royalty fees and equipment, as well as such variable costs as facility rental and marketing and promotional charges. Here’s the organization’s breakdown of franchising costs.
What are the ongoing expenses for a Jazzercise Studio?
Your largest fixed cost is likely to be your rent. That’s why it’s important to run as many revenue-generating classes per month as possible. Also, your franchise fee will escalate accordingly as your business and revenues grow.
Who is the target market?
Jazzercise is seen as being primarily for females, and that’s likely to be your target audience. However, there is some male participation as well. With the diverse types of classes available, it’s possible to offer something for everyone regardless of physical conditioning and skill level.
How does a Jazzercise Studio make money?
You’ll charge a participation fee that can be on an annual, monthly, or per-visit basis. Each franchise sets up its own fee schedule, so make sure you know what the competition charges in your area and what your clients will be willing to pay.
How much can you charge customers?
Since franchises can set their own fees, it can vary considerably. Also, as in many other fields, participants can save on a per-class basis by paying an annual or monthly fee. Therefore, per-class rates can vary wildly from as little as $2.00 to $14.00 or more. See the comments at the bottom of this web page for more information on typical fees.
How much profit can a Jazzercise Studio make?
Your marketing, pricing, and participation will determine your level of profitability. Keep in mind that the rather high 20 percent franchise fee will constrain your profits, but your other operational costs should stay rather low.
How can you make your business more profitable?
Depending on your type of location, consider also offering an after-workout health bar with smoothies, coffee, tea or other nutritious drinks. You might also sell t-shirts, caps and other apparel or merchandise related to your business.